Gold Restrictions Impact on jewellery industry
The jewellery industry in India is facing a major impact due to rising gold prices and higher import duties. Although gold jewellery continues to remain popular, it is gradually becoming less affordable for average consumers. High prices of the yellow metal are forcing people to reduce their spending, which has led to a decline in sales volumes. Gold jewellery retailers recorded an 8% drop in FY26, and demand may further decline by 13–15% this financial year to nearly 620–640 tonnes.
The slowdown is mainly caused by steep gold prices and the recent import duty hike. Since India depends heavily on imported gold for domestic consumption, any increase in import duty directly raises retail prices. Earlier this month, the government increased the import duty on gold from 6% to 15%, making jewellery more expensive for consumers. These policy changes have resulted in a sharp decline in retail demand across the market.
Government measures and rising prices have also affected consumer sentiment. Buyers are now paying more for smaller quantities of gold, which is discouraging many entry-level consumers from purchasing jewellery. Jewellers expect the higher duty structure to reduce short-term demand further and keep price-sensitive buyers away from the market for some time.
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